Switzerland Travel Mart 2026 Winter Edition

Switzerland Tourism (ST), Swiss International Air Lines, Swiss Travel System AG, and our host destination Interlaken are delighted to invite you to the Switzerland Travel Mart 2026 Winter Edition!

Set against Interlaken’s breathtaking winter landscape, STM Winter Edition provides a premier platform for Swiss tourism professionals and international travel buyers. Over two days, around 125 buyers will connect with 115 Swiss suppliers in pre-scheduled business appointments, creating opportunities for new partnerships and business growth. Be part of this unique event and experience the magic of winter in one of Switzerland’s most iconic destinations.

Together with our partners, we are committed to strengthening Switzerland’s position as a top-tier destination. Our goal is to foster meaningful connections, spark productive dialogues, and create real contracting opportunities between the global travel trade and the Swiss tourism industry.

STM Winter Edition is more than a marketplace – it’s a platform for collaboration, innovation, and shared success. We believe that strong partnerships are key to navigating the evolving landscape of global tourism and elevating Switzerland as a sustainable and forward-thinking destination.

Join us in Interlaken for an unforgettable business and learning experience, surrounded by inspiring mountain views, crisp Alpine air, and Swiss hospitality at its finest.

We look forward to welcoming you in Interlaken!