Participate as a Buyer

Are you a travel professional with focus on Switzerland? The STM Winter Edition offers you a unique opportunity to connect, discover, and grow your business in the heart of the Swiss Alps.

Participate as a buyer

Buyers' profile
The Switzerland Travel Mart (STM) Winter Edition exclusively invites company representatives who act as tour operators and organise travel to and within Switzerland. These buyers are responsible for arranging travel plans and itineraries, acting as intermediaries between travellers and Swiss travel providers.

Participation by invitation only
The responsible market representatives of Switzerland Tourism are in charge of inviting buyers and providing them with the link to the official registration tool.

Business meetings
A system of 15-minute pre-arranged appointments allows STM Winter Edition participants to hold meetings with different business partners over the two workshop days.

Appointment booking
Ahead of the STM Winter Edition, registered buyers have the opportunity to book appointments online. At the beginning of December, all registered buyers will be able to access the networking tool Grip, allowing them to schedule meetings in line with their preferences.

Accommodation
Accommodation for all buyers during the STM Winter Edition will be organised by Switzerland Tourism. Further details regarding hotel arrangements will be shared in due course.

Participation fee

The registration fee of CHF 350 includes all official program elements, accommodation, food and beverages, as well as transport to and within Switzerland.

Deadline registration STM Winter Edition

October 31, 2025 - deadline for buyers to complete their registration.